Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. Not just your education programming, but your breaks, meals, even your exhibit hall (which we advocate for evolving into a solutions center, including changing the name). “Please stop designing content for events and start thinking about designing events for the content.” That’s a quote from Sourabh Kothari, director of advocacy, … [Read more...]