Mediocrity Is Your Biggest Conference Competitor March 6, 2017 by Jeff Hurt Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you … [Read more…] Filed Under: Business Model, Event Planning Tagged With: , audience expectations, average, conference best practices, conference experience, mediocrity, originality
Why Your Conference Needs To Focus On Building A Loyal Proprietary Audience January 7, 2014 by Jeff Hurt Quick: What is the most important asset of your conference today? Sponsors? Exhibitors? Your brand? Your events team? Your history? The venue? Your vendors? The content? Your speakers? Your technology? Yeah, all of these are likely responses. However, there’s one asset that most conference organizers and hosts constantly miss when responding to this question: audiences. … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee loyalty, audience expectations, loyalty, target market
Conference Audiences Expect These Things [Updated] September 26, 2013 by Jeff Hurt Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be … [Read more…] Filed Under: Event Planning Tagged With: , audience expectations, conference best practices, conferences, meeting planning best practices, presentation strategies
Your Conference Audience Is Dead September 27, 2011 by Jeff Hurt It used to be that face to face presentations were one of the most important places people would go to get new, cutting-edge, critical information. They would pay a conference registration fee, airfare, lodging and expenses to attend a conference just to get that new information. But that has changed with the click of the … [Read more…] Filed Under: Conference Education Tagged With: , active participation, audience expectations, conference best practices, conferences, engagement, lecture, meeting planning best practices, participatory design
Conference Audiences Expect These Things April 28, 2011 by Jeff Hurt Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be … [Read more…] Filed Under: Event Planning Tagged With: , audience expectations, conferences, meeting planning best practices, presentation strategies
