Conference and meeting professionals like action when planning their events. They are accustomed to juggling multiple demands. They have long to-do lists that require their attention and often exceed their available time. So, they have the tendency to want to hurry up and check-off items on their to-do list--yesterday. Herein likes one of their challenges when starting a conference improvement process. They have to put on the breaks to avoid jumping into planning before they’ve identified … [Read more...]