Conference Innovation While Traveling at Warp Speed July 23, 2020 by Lisa Block Navigating change during a crisis is not for the faint of heart. During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, … [Read more…] Filed Under: Business Model, Event Planning, Hybrid & Virtual Tagged With: , benchmarks, confererence planners, event planners, hybrid conferences, meeting planner roles, pandemic, virtual conference, virtual conferences
More Marketing Isn’t the Answer November 6, 2017 by Dave Lutz A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene’s most recent Meetings Market Survey, on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee experience, benchmarks, conference marketing, conference marketing spend
