More Marketing Isn’t the Answer November 6, 2017 by Dave Lutz A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene’s most recent Meetings Market Survey, on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee experience, benchmarks, conference marketing, conference marketing spend
