Quantitative Or Qualitative Conference Measures. Which Matters Most? April 2, 2015 by Jeff Hurt Many conference organizers and their organizations tend to focus only on linear, incremental improvements. Most of those improvements are transactional in nature. Improving online registration, ecommerce, confirmations, lodging, CEU tracking, etc. Or they tend to copy what another conference is doing. Rarely do they explore the actual reasons behind number trends. Instead, they just twist … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, Qualitative measures, Quantitative measures, strategic empathy
Your Conference Is Unbalanced! April 1, 2015 by Jeff Hurt Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
