Many conference organizers and their organizations tend to focus only on linear, incremental improvements. Most of those improvements are transactional in nature. Improving online registration, ecommerce, confirmations, lodging, CEU tracking, etc. Or they tend to copy what another conference is doing. Rarely do they explore the actual reasons behind number trends. Instead, they just twist metrics into their own exaggeration to serve their own needs. We have to remember that correlation of … [Read more...]
Your Conference Is Unbalanced!
Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most of the paths you take for conference improvement follow the traditional path. You spend all your time on improving the efficiency and … [Read more...]
