Many conference organizers and their organizations tend to focus only on linear, incremental improvements. Most of those improvements are transactional in nature. Improving online registration, ecommerce, confirmations, lodging, CEU tracking, etc. Or they tend to copy what another conference is doing. Rarely do they explore the actual reasons behind number trends. Instead, they just twist metrics into their own exaggeration to serve their own needs. We have to remember that correlation of … [Read more...]