Secret Shoppers Spot Conference Experiences You’ll Likely Miss August 6, 2014 by Donna Kastner Secret shopping conferences and trade shows is something we do regularly. We don’t call it secret shopping. At the end of the day, it’s an apt description, as we’re immersing ourselves in the attendee (buyer’s) experience. We’re evaluating every component through the attendee’s lens to assess what’s working, what needs to be tweaked, and what needs … [Read more…] Filed Under: Experience Design Tagged With: , attendee experience, conference best practices, conference improvement, trade show improvement
Going All-In for Conference Improvement June 17, 2014 by Dave Lutz You may have noticed that our blog post frequency slowed down a bit in May. Our team was busy upgrading and converting our blog and website. We’re happy to announce that work is complete and the resources available to the industry we love are more accessible and plentiful than ever! We appreciate and value, you, … [Read more…] Filed Under: Ramblings Tagged With: , conference improvement, resources