Many of us do it. We seek the next great idea. We read lists of tips and tricks in search of one unique takeaway we can try at our event. We observe what other conferences are doing. We turn to the experts and others who have had success and ask them how they did it. We complain if an expert doesn't tell us how to do something so we can copy them. Conference Impersonators Sure imitation is one of the greatest forms of flattery as the old adage states. Yet too often, conference … [Read more...]