High-Stake Conference Partnerships September 15, 2015 by Dave Lutz As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, Partnerships, sponsorship best practices, sponsorship sales, Strategic Sponsorship
Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them? January 23, 2015 by Donna Kastner There’s a major shift going on. An increasing number of conference and trade show investors are scaling back on booth space and shifting that spend to sponsorships. It’s a ripe opportunity for organizers to diversify their conference business model. The Shift To Strategic Sponsorships There’s another shift that has even greater ramifications for conference and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, sponsorship sales strategy, strategic sponsorships, trade show sponsorship
