Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be proclaiming what we believe about our event in such as way that we offer other organizations the opportunity to … [Read more...]
High-Stake Conference Partnerships
As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. Often, these are the ones that you want to target for potential partnership and sponsorship opportunities. Choosing the Right Partners For … [Read more...]
Helping Sponsors Turbocharge Through Activation
Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are kicking are butts. Yet most professional conferences have a leg up on target market concentration and buying … [Read more...]
Sponsorship Ideas From Super Bowl Fan Experiences
Super Bowl fans paid big money to attend the experience in Arizona. Sponsors paid big money for game day ads. And some paid for unique customer experiences, some onsite and some online. The savviest sponsors engaged fans before they ever hit the turnstiles or clicked their remote. They knew that getting the most from their sponsorship dollars required a separate activation plan to engage potential customers. Conference Experience Tips From The Sponsor Pros We can learn a lot from the … [Read more...]
Declining Sponsorship Dollars? Here Is How To Increase The Value!
Are you whining about declining sponsorship dollars? What are you doing to enhance your relationships with sponsors. And keep them close? Velvet Chainsaw's VP, Expo/Sponsor Sales & Activation, Donna Kastner, talks with PSAV's The Intersection on increasing sponsorship value. What are you doing to increase sponsorship value? What challenges do you face with your conference sponsorships? … [Read more...]
Conference & Trade Show Sponsors Want Relevance
As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making sponsorship less appealing. While eyeballs and clicks might have mattered to some degree in years past, that era is ending. Sponsorship investors … [Read more...]
