As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. Often, these are the ones that you want to target for potential partnership and sponsorship opportunities. Choosing the Right Partners For … [Read more...]
Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them?
There’s a major shift going on. An increasing number of conference and trade show investors are scaling back on booth space and shifting that spend to sponsorships. It’s a ripe opportunity for organizers to diversify their conference business model. The Shift To Strategic Sponsorships There’s another shift that has even greater ramifications for conference and trade show industry. Today’s sponsorship buyer is far more sophisticated about sponsorship strategy. They’re less inclined to … [Read more...]
