What Is Your Conference ROM? July 10, 2015 by Jeff Hurt You’ve probably heard of ROI-return on investment. You may have heard of ROE-return on equity (not return on event). Or you may have heard of ROA-return on assets. Successful businesses depend upon ROI, ROE and ROA. So have you heard of ROM-return on mission? It’s critical to moving the mission of your organization forward. So … [Read more…] Filed Under: Business Model Tagged With: , attendee satisfaction, conference return on mission, conference ROM, conference survey, measurement, return on mission, ROM, transformational conferences
Do Not Poke the Conference Feedback Bear Unless You Are Willing to Act March 13, 2014 by Donna Kastner There’s a local meeting I attend each year. What I value most about this event is the chance to reconnect with colleagues. Every now and then, I meet new and intriguing people, but it’s the “regulars” who keep me coming back. Sadly, that crew of regulars has been thinning out lately. Then there’s the programming … [Read more…] Filed Under: Event Planning Tagged With: , conference evaluation, conference survey, feedback