Leaping to action without a solid comprehension of your conference target market and their needs causes all sorts of mayhem. Some conference organizers and their planning team members don’t even realize they are in the eye of a storm. That mayhem is their blind spot. Planning a conference without a deep understanding of what makes your target market tick is like building a house without a blueprint or foundation. It’s a shaky conference foundation. It’s like the parable of building your … [Read more...]
Constrained Collaboration Can Derail Conference Improvement
Collaboration – it’s one of the buzzwords of business today. Collaboration is when people work together to achieve a goal. Multiple individuals from different departments work together to accomplish a task or project. Evan Rosen in his book The Culture of Collaboration says “[Collaboration is] working together to create value while sharing virtual and physical space.” Eric Schmidt, Google Chairman, sarcastically and succinctly said that the average 45 year old thinks collaboration is teams … [Read more...]
