Leaping to action without a solid comprehension of your conference target market and their needs causes all sorts of mayhem. Some conference organizers and their planning team members don’t even realize they are in the eye of a storm. That mayhem is their blind spot. Planning a conference without a deep understanding of what makes your target market tick is like building a house without a blueprint or foundation. It’s a shaky conference foundation. It’s like the parable of building your … [Read more...]
Constrained Collaboration Can Derail Conference Improvement
Collaboration – it’s one of the buzzwords of business today. Collaboration is when people work together to achieve a goal. Multiple individuals from different departments work together to accomplish a task or project. Evan Rosen in his book The Culture of Collaboration says “[Collaboration is] working together to create value while sharing virtual and physical space.” Eric Schmidt, Google Chairman, sarcastically and succinctly said that the average 45 year old thinks collaboration is teams … [Read more...]
Pivoting Away From Past Procedures To New Conference Horizon Returns
Your current conference planning and improvement procedures have its roots in industrial revolution models. We are still designing our conference in the exact same way that companies designed their manufacturing production process, to paraphrase Dave Gray author of The Connected Company. We are trying to imitate the industrial age to make our conference networking, programming and experiences faster and better. I suspect that your conference decision makers have very little solid knowledge … [Read more...]
Helping Smart Planning Teams Learn So That Their Conferences Prosper
As conference organizers aspire to succeed in tougher and progressively more complex environments, they’ve got to resolve one basic and major quandary: Success today depends upon learning. We can’t continue to do what we’ve always done and expect different results. We’ve got to learn new ways “to conference,” so to speak. Success today depends upon conference planning teams learning new ways to strategically improve the attendee experience. New ways to identify and attract target markets. … [Read more...]
