Turning Attendees Into Repeat Loyal Customers July 6, 2012 by Jeff Hurt Most conference organizers focus on meeting their paid attendee goals for their upcoming annual event. They are so focused on that one event that they rarely take time to step back and think about the sustainability of the event for the next several years. They concentrate all of their energy, time and resources on meeting … [Read more…] Filed Under: Attendance Marketing, Experience Design Tagged With: , conference best practices, conferences, Event ROC, Event ROI, loyalty, meeting planning best practices, meeting professionals, return on attendee, return on customer
Are You Using Up Your Event Customers? July 3, 2012 by Jeff Hurt The scarcest resource you have is a customer. You can’t manufacture them. You can’t outsource them. You can duplicate them. You can’t make them from a recipe. Your conference and event attendees are the scarcest resource you have. Money Or Customers? Which Do You Need? Which do you need more to have a successful event? … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, Event ROC, Event ROI, loyalty, meeting professionals, return on attendee, return on customer
Measuring The Value Of Your Conference Attendee July 2, 2012 by Jeff Hurt One of the purposes of a business to business event is to build and strengthen customer relationships. Just as one of the purposes of a trade association’s annual meeting is to build and strengthen member relationships. So how do you quantify the value this brings to your organization? How do you quantify the value of … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conferences, Event ROC, Event ROI, loyalty, meeting professionals, return on attendee, return on customer
