Attracting and keeping quality attendees on your show floor isn’t getting any easier. The way we, as consumers and businesses, research and buy products and services has evolved — and so must the trade-show experience. The trade show of the future will focus on helping over selling, which is best accomplished by delivering valuable education in the exhibit hall. Programmed presentations in show-floor theaters is nothing new, but in the past, it was typically pay to play. If exhibitors wanted to … [Read more...]