Tag: trade show

Looking into the Future of Event Tech

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical Conference organizers are generally unaware that last year most event-technology … [Read more…]

How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.  That, and the others explored in the five realities of today’s B2B buyer post, and … [Read more…]

B2B Buyers Have Changed, Expos Haven’t

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted … [Read more…]

20+ Tradeshow Trends For 2014 And Beyond

The events, exhibitions and meetings industry continues to evolve as it faces global changes and disruptive innovation. Here are 20+ tradeshow trends for exhibitors and show managers. 20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt View this the 20+ Tradeshow Trends for 2014 & Beyond in your own broswer . What trends would … [Read more…]

Secrets For Growing Conference Sponsorship Revenues

Many conference and trade show organizers are focusing more attention on exhibit and sponsorship sales. Yet, the traditional revenue mix from exhibits and sponsorship is changing. More digital demonstration channels are being adopted and booth footprints are shrinking. The future opportunity is to shift reduced marketing spend from exhibitor booth square feet to more sponsorship. … [Read more…]

How Tablet Friendly Is Your Conference?

Pew Research released an interesting report: Tablet Ownership 2013. Findings are based on phone interviews conducted with 2,252 adults ages 18 and older in April and May 2013. Attendees are toting tablets at conferences and trade shows in record numbers. They’re downloading slide decks, taking notes, verifying facts, swapping content info, snapping photos, tweeting, posting and scanning attendee … [Read more…]

Designing Education Theaters On The Trade Show Floor

Attracting and keeping quality attendees on your show floor isn’t getting any easier. The way we, as consumers and businesses, research and buy products and services has evolved — and so must the trade-show experience. The trade show of the future will focus on helping over selling, which is best accomplished by delivering valuable education … [Read more…]