Transform Your Expo into a Networking and Learning Destination August 28, 2019 by Sarah Michel Expos are the most disrupted element of association conferences today. If you’re still using “tradeshow,” “market place” or “exhibit hall” as names for the area where you feature solution providers—who are there to help your attendees deal with the problems and challenges they’re facing—it’s time for a rebrand. Attendees make buying decisions so differently now, … [Read more…] Filed Under: Conference Networking, Experience Design, Sponsorship & Exhibits Tagged With: , exhibit hall, expo, market place, solutions center, solutions circles
B2B Buyers Have Changed, Expos Haven’t March 2, 2018 by Dave Lutz The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , b2b buyers, bite-size learning, exhibit hall, exhibitors, expo hall, show floor theater, solution center, trade show
