How Much Do Sellers and Buyers Trust Our Tradeshow Environments? February 21, 2019 by Dave Lutz The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , buyers, exhibits, expo, face-to-face events, sellers, trade show, trust
