Tag: face-to-face events


How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.  That, and the others explored in the five realities of today’s B2B buyer post, and … [Read more…]