Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person's mind. They stuff more information into their presentation aiming to cover as much content as possible so that attendees feel like they got your money's worth. Here's the problem. Zombie … [Read more...]
Creating Zombie Conferences That Consume Attendee Brains
Most conference marketing should say: Come to our Zombie Conference! We want to consume your brain! At least that statement would be more authentic to many conference experiences. Many conference schedules are packed full of education sessions and informative presentations. Organizers rapidly shovel and push information at attendees. It often feels like a medieval joust with each presenter trying to ram more information into the cavernous regions of our mind. Before we can even digest or … [Read more...]
Combating Conference Information Indigestion And Filter Failure
Information Indigestion. You can find it in the new book of conference diseases. Information indigestion is a symptom of the conference organizer's inability to filter unnecessary topics from the conference agenda. It is a real dis-ease to conference participants. And the culprit is the conference content organizer. One of the biggest challenges facing meeting professionals and conference organizers is how to get the right topics from the right presenters to the right audience at the right … [Read more...]
