You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it can lead to major attendee brain changes, almost like brain surgery. Why The Right Programming Leads To Brain Surgery…Sort Of When a conference’s programming actually clicks with an … [Read more...]
Zombie Conferences Create Dead Leaders Walking
Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person's mind. They stuff more information into their presentation aiming to cover as much content as possible so that attendees feel like they got your money's worth. Here's the problem. Zombie … [Read more...]
Creating Zombie Conferences That Consume Attendee Brains
Most conference marketing should say: Come to our Zombie Conference! We want to consume your brain! At least that statement would be more authentic to many conference experiences. Many conference schedules are packed full of education sessions and informative presentations. Organizers rapidly shovel and push information at attendees. It often feels like a medieval joust with each presenter trying to ram more information into the cavernous regions of our mind. Before we can even digest or … [Read more...]
