What if you could create a volunteer army of true believers who spread the word about your conference? Would you? Sure you would. Creating Customer Evangelists More Profitable Than Marketing Creating customer evangelists is a more efficient and profitable approach to acquiring and retaining customers than traditional marketing says authors Ben McConnell and Jackie Huba in their book Creating Customer Evangelists. According to McConnell and Huba, putting the customer at the center of … [Read more...]
We Need a Little Community, Right This Very Minute!
Your organization is no longer the only game in town. Unless your business has golden handcuffs like certification, you’re probably having a challenge with retention and attracting new members. Your business needs an effective strategy to increase value and grow loyalty. The most urgent and critical opportunity for membership organizations to increase value and grow loyalty is to build community. Without it, your members will grow a little leaner, colder, sadder and older...without … [Read more...]
I Can’t Get No [Conference] Satisfaction
I can't get no conference satisfaction, I can't get no conference satisfaction, 'Cause I try and I try and I try and I try. I can't get no, I can't get no. When I'm sittin' in your session and a man comes on the stage he's tellin' me more and more about some useless information supposed to fire my imagination. I can't get no, oh no no no. Hey hey hey, that's what I say. I can't get no conference satisfaction, I can't get no conference satisfaction, 'Cause I pay and I pay and I pay and I pay. I … [Read more...]
Do You Want Satisfied Conference Attendees Or Loyal Attendees?
Do you want a satisfied spouse or a loyal spouse? Think about that. Which one is it? I don't know about you but I want a satisfied and loyal spouse! Now, do you want satisfied customers or loyal customers? Ok, committed relationships and marriages are not the best analogy for business relationships. Marriages are one-to-one relationships. Most business relationships are probably not one-to-one relationships. Yet some of the interactions needed to sustain relationships are the same. One thing … [Read more...]
Six Steps To Develop A LTR Plan With Your Conference Participants
As you shift from a focus of a short-term, one-night stand conference experience to a long term relationship (LTR) with potential and registered attendees, you need to plan things differently. A LTR view means you look at each year and think about how you can begin to develop, build and maintain a community experience all year long with conference participants. Not just at the annual meeting. So how do you create a LTR strategy with your conference participants? Six Steps To Develop A LTR … [Read more...]
Are You Developing One Night Stands Or Long Term Relationships With Your Conference Attendees?
Seen recently in conference personal ads: Wanted - LTR* with conference registrants. Those desiring a STF* need not register. Looking for those that are interested in more than a casual relationship, where both of us have a commitment to each other's success. Signed Conference Organizers *LTR - Long Term Relationship; STF - Short Term Fling Conference STFs Most conference organizers used to look for a no-strings-attached relationship with their paying customers. They were looking for … [Read more...]
