Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI. Attendee engagement happens as a result of a … [Read more...]
Weigh In On What Do We Call Them?
In a recent blog post I asked Registrant, Attendee, Participant Or Learner? What do we call people who attend a conference or event? As a recap, here are the definitions of those words and I've added delegate to the discussion as well. The differences are subtle yet articulate distinct responses and actions. Registrant – one who registers or is registered; a person who is formally registered and gains certain rights thereby. Attendee – one who is present or attends a functions; a person who … [Read more...]
Registrant, Attendee, Participant Or Learner?
Words, words, words. They are everywhere. Billboards, blogs, books, Facebook, menus, movies, internet, LinkedIn, magazines, newspapers, roadway signs, screens, social media, smart phones, television, Twitter and websites to name a few. Words are rapped, shouted, spoken and sung. Some are believed, felt and trusted. Some are disputed, doubted and cause negative emotions. Some words dance, move and scroll across screens. Some change colors and sizes. Some say, "Buy me. Drink me. Eat me. … [Read more...]
