Our profession is at risk. More small meetings, shorter lead times and RFP abuse are on a collision course for commoditizing our industry. It shouldn’t be commoditized! Hotels react by throwing technology and lower-level sales professionals against the problem. The model is not sustainable. Group Meetings Are Big Business Even a small meeting of 25 rooms for three nights can deliver revenue north of $20,000 — hardly chump change. That piece of business shouldn’t be sourced the same way in … [Read more...]