Our profession is at risk. More small meetings, shorter lead times and RFP abuse are on a collision course for commoditizing our industry. It shouldn’t be commoditized! Hotels react by throwing technology and lower-level sales professionals against the problem. The model is not sustainable. Group Meetings Are Big Business Even a small meeting of 25 rooms for three nights can deliver revenue north of $20,000 — hardly chump change. That piece of business shouldn’t be sourced the same way in … [Read more...]
Are You Smarter Than A 5th Grader Hotel Revenue Manager?
Are You Smarter Than A 5th Grader Hotel Revenue Manager? Tips For Securing 2010-2012 Meeting Venues This post is written by Dave Lutz, Managing Director, Velvet Chainsaw Consulting. Read more about Dave. How’s your crystal ball doing these days? If you’re a Hotel Revenue Manager, you’ve gone through one of the toughest years of your life. I mean, how many times does it take to lower a forecast before you nail it? Who would have thought that things would get as crappy as they did in 2009? … [Read more...]
