Author: Jeff Hurt


Transition Becomes Your New Conference Threshold

What’s your favorite room in your home? I have two: my front porch with its porch swing and my master suite that looks out into my backyard. I cross the thresholds of those spaces daily without much thought. We rarely think about thresholds. Yet, we spend a lot of time traversing them—both literally and figuratively. … [Read more…]

Encouraging Words For Professionals On An Association Journey Including Stay Curious And Hungry

Nothing we do is inevitable. Our success as association professionals is not inevitable. Achieving a thriving conference and burgeoning membership is not inevitable. We are not guaranteed that our association will stay small or that it will grow big. Nor are there any assurances that if we do everything right, at the right time, with … [Read more…]

Abandon All But Tomorrow When Planning Your Conference

When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned. … [Read more…]

Six Conference Paradigms To Bust Immediately

If there’s something strange in your conference-hood Who you gonna call? (paradigm busters) If there’s something weird And your event don’t look good Who you gonna call? (paradigm busters) I ain’t afraid of no paradigm I ain’t afraid of no paradigm (Adapted from songwriter Ray Parker Jr. Ghostbusters lyrics.) Who You Gonna Call? Paradigm Busters … [Read more…]

Conference Innovation Through Paradigm Busting

A strong driving force lies just beneath what you do on a daily basis. It is the unspoken, unrecognized, and unquestioned assumptions that steer your thinking, decisions and actions. These views developed over time and through education, experiences and interactions with others. These mental models are deeply embedded in our conference planning and management practices. … [Read more…]

Challenging Our Conference Mental Models To Build Future Effective Events

How do we think? And just as important, how and what do we think about our conferences and events? How do we understand our conference planning processes, its underlying assumptions, and our customers, partners, exhibitors, and stakeholders? How do we create knowledge about our conferences that serve as our cognitive maps and meaning structures during … [Read more…]

Steps To Minimize And Prevent Your Conference Organizational Debt

To be successful in the 21st Century, we have to become comfortable with ambiguity and contradiction. We must learn to reframe our questions and rise above conventional mental models. We have to embrace experimentation and try new things. We have to adopt strategies that encourage us to abandon ingrained, comfortable ideas and employ new ones … [Read more…]

You’re Paying Too Much Interest On Your Conference Organizational Debt

Most organizations pay for it without knowing it. What is it? Conference organizational debt. Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society. Your conference pays the interest on this debt in the … [Read more…]

Refactor Your Conference Archaic Planning Routines

Conference organizers and their planning teams should understand, identify and quash organizational debt. Once they pinpoint and distinguish it, they need to refactor it. “Refactor it?” you say. “What does refactor mean?” Refactor is a technology concept that meeting professionals can use as a metaphor. Software programmers refactor their code once they develop a better … [Read more…]

The Conference Debt You Cannot Afford

There is one debt every conference organizer must face and vanquish. It can cripple a conference. It doesn’t show up on your profit and loss statement. What is this debt? Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around … [Read more…]