Author: Jeff Hurt


Networking For Learning And What’s Next

Every first quarter I receive a string of emails from my undergraduate school inviting me to annual Homecoming and reunion. A couple months later, I start receiving emails from my high school inviting me back for my annual reunion. I decided a long time ago that I really didn’t want to relive my high school … [Read more…]

Reinventing, Reimagining And Rethinking Traditional Conferences

Activism, advocacy, associations, boardrooms, battlefields, churches, education, faith groups, governments, media, nonprofits, philanthropy, retail, technology and work are all being reinvented. We are rethinking and reimagining all of our traditional institutions. This includes the meetings industry’s traditional conference. Our conferences are being reinvented by people who don’t follow the accepted practices and unspoken rules. They … [Read more…]

Do You Create Conference Experiences That Lead To Ahas?

“If I can get at least one takeaway from this conference, then I’m happy,” said attendee X. Seriously? You are willing to spend $1,500 – $2,000 (registration, travel, lodging and expenses) for one conference takeaway? Are you kidding? Why have we lowered our conference expectations so much? Is it because we’ve attended too many boring, … [Read more…]

Research: People Want Learning Opportunities At Tradeshows!

Many (exhibition) attendees have dual needs for attending: shopping (69%) and learning (66%). ~ CEIR, What Attendees Want From Exhibitions, February 4, 2013 They come to your tradeshow with very real learning needs related to their own personal and professional development. If you are not integrating more education experiences within and at your tradeshow, you … [Read more…]

Your Conference Speakers’ Skills Gap Is Causing You To Lose Money

The majority of your conference speakers have a major skills gap! They are relying on pedagogical mimicry–presenting the same way that their teachers taught them. That causes you and your conference to rely solely on a foundation of mimicry for education success. And this foundation is the exact the opposite of what your speakers should … [Read more…]

Guaranteed To Disrupt Your Conference: The Generational Divide

Baby Boomers used to say “Don’t trust anyone under 30!” Today, the under 30s generation says, “Don’t trust anyone over 30!” If your conference is not prepared for the astonishing change in new attitudes and behaviors of the under 30s crowd, you are going to be left behind at the altar crying for more Baby … [Read more…]

Some Conferences Are Like Bad Funerals

Many annual meetings are like funerals of the past. Quiet, stoic, painfully long, full of tradition, and extremely passive. It’s hard to tell who really died as the audience is just as lifeless as the deceased. Sometimes these traditional conferences have doses of fear and damnation trying to scare people into doing something they don’t … [Read more…]

Content Is Not Education

Let’s get one thing straight: Content is not education! If content was education, then all of us would be very knowledgeable because we have information at our fingertips through the internet. But content is not education. Just as information and data is not education. Offering Content Is Not Enough People attend conferences for two primary … [Read more…]

Nine Convention Center Trends For 2013

Recently I participated in the Convention Sales Professional International’s Annual Conference “Tool Box For Success 2013.” I moderated a panel called “Current And Future Trends” with three meeting professionals and two CSPI members. Don’t worry! If you know me, you know it was not a traditional panel. I purposely included audience peer discussion on the … [Read more…]