Many (exhibition) attendees have dual needs for attending: shopping (69%) and learning (66%). ~ CEIR, What Attendees Want From Exhibitions, February 4, 2013 They come to your tradeshow with very real learning needs related to their own personal and professional development. If you are not integrating more education experiences within and at your tradeshow, you are missing a valuable opportunity to reach more exhibition attendees. 50% Of Top Needs Included Learning The CEIR report … [Read more...]
Five Symptoms That Your Expo Is About To Fail
I'd estimate that maybe 25 percent of those reading this post would do better to sunset your expo for either your annual or topical conference. Are you stunned by this statement? Hear me out. While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Perhaps it's not delivering the same bottom-line results as it did in years past. Perhaps it's not as highly valued by your paying attendees. Five Business Indicators To Analyze Here … [Read more...]
Virtual Trade Show Business Plans
Tradeshow organizers and exhibitors are leveraging virtual technologies for their benefit. Virtual events are helping them reduce costs, increase lead generation, improve ROI for the exhibitor and attract future buyers. At IAEE's 2010 Expo! Expo! Nicole Buraglio and I presented a sesson on Virtual Trade Show Business Plans. We explored several business and go-to-market strategies for leveraging the buzz from the show floor to a wider audience. Here is the PPT slide deck from that … [Read more...]
