Many conferences depend upon academic researchers to present at their event. Yet that very research often puzzles their conference stakeholders. Even after their customers slice through the layers of jargon and technicalities, the research still seems mystifying. Sometimes the research seems to capture a resounding “Well, duh!” from the audience. Other times, the research presented is so narrowly defined that it appears to lack real-life application. Often, the entire academic research … [Read more...]