Many conferences depend upon academic researchers to present at their event. Yet that very research often puzzles their conference stakeholders. Even after their customers slice through the layers of jargon and technicalities, the research still seems mystifying. Sometimes the research seems to capture a resounding “Well, duh!” from the audience. Other times, the research presented is so narrowly defined that it appears to lack real-life application. Often, the entire academic research … [Read more...]
Misguided And Misinformed Conference Barometers
Many of us who plan conferences have become so busy at the logistics of the event that we lose sight of the goal. When planning an event, we immediately go into automatic overdrive. We do the same things we’ve always done because it’s efficient and familiar to us. The over arching goals of the conference—providing networking, education, business leads and making a profit for the host organization—become eclipsed by the expectations of the organizing team. Rarely do we take the time to step … [Read more...]
The Growing Majority Of The Conference Declined
Who are the people that don’t regularly attend conferences? What are the traits of those that devalue the traditional conference experience? It seems that what attracts some people to conferences actually repels others. Some see the traditional conference experience as stale and predictable. They are uninterested in spending $1,500-$2,000 in registration, airfare, lodging and expenses for an average experience. The Perspective Of The Conference Declined Here are some of the standard … [Read more...]
Too Many Conferences Provide Plop, Placate And Pay
Have conferences become too enthralled with experts and attendees swapping solutions? Have conference organizers resigned themselves to the inertia of the way we’ve always done it? Is the traditional conference experience in danger of being institutionalized which devalues individual expression? Are we addicted to providing passive plop, placate and pay* experiences? Are conference organizers sitting on a ticking time bomb doomed to repeat their past experiences because they don’t know of … [Read more...]
