Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process. There are a million ways to make these improvement plans. Some work and many don’t. Working with one of our clients, we devised a simple framework to help develop innovative plans for meaningful and lasting change. This isn’t about tweaking schedules, adjusting formats or adding activations at your event. The framework puts the participant at the center … [Read more...]
20 Ways to Modernize an Annual Meeting – Part 1
Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. 1. Annual Business Meeting Don’t do this as part of a general session. Publish committee reports and financials online. Transparency is critical for growing trust. Meet bylaw … [Read more...]
