Reasons Why Members Recommend Association Membership To Colleagues May 24, 2012 by Jeff Hurt What influences someone to join a nonprofit association? According to a 2012 association study, recommendations from advisors, colleagues, experts, families and friends has the most influence on a person’s decision to join an association. 32% of association members state that they joined based on the recommendation of another person. 14% received recommendations from families and … [Read more…] Filed Under: Ramblings Tagged With: , association membership, member, membership
Today’s Youth Are On A Quest For Authenticity And Community April 20, 2012 by Jeff Hurt Imagine the following conversation. Eeeeghads! Our organization will fade away in 10-15 years if we don’t start reaching a younger generation. Our membership is mostly Baby Boomers. Most will retire in 15 years. We’re not sure if they will retain membership with us or not. We’ve got to attract more GenX and Millennials. What do … [Read more…] Filed Under: Attendance Marketing Tagged With: , association future, association issues and challenges, association membership, attracting millennials, generations, GenX, GenY, Millennial
Association Members Want Movement Not Organizational Institutions August 26, 2011 by Jeff Hurt I have devoted more than twenty years of my adult life to nonprofits and associations. I have spent countless hours volunteering my time to help nonprofits succeed. I have given many staff hours to helping an industry progress. When a nonprofit works, it is a thing of beauty. It is uniquely able to do radical … [Read more…] Filed Under: Ramblings Tagged With: , association best practices, association future, association membership, nonprofit, nonprofit trends
The Association Leaders’ Membership Aberration May 27, 2011 by Jeff Hurt This scene is repeated every day during the school year. Moms walk their young children to preschool. Together, they greet the teacher at the door. Moms hug their children and say, “I love you. Have fun.” Their children enter the classroom and begin to play. Moms linger for a moment and then turn to begin … [Read more…] Filed Under: Ramblings Tagged With: , association issues and challenges, association membership
5 Reasons Your Association Is Failing May 25, 2011 by Jeff Hurt Your nonprofit association used to be at the top of the charts. It was the go-to organization for information, education and networking in your industry, cause or profession. Your annual meetings registration list read like a Who’s Who of those in the profession. The movers and shakers touted your benefits. Yet in the past couple of … [Read more…] Filed Under: Ramblings Tagged With: , association best practices, association life cycle, association membership
