Tag: Millennial

Learner- And User-Design Key To Next-Gen Audiences

Wikipedia defines design as the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). So, when you read the word design, what pops into your mind? Artists? Fashion Designers? City planning? Interior design? Graphic … [Read more…]

En Route For Next-Gen Conference Audiences

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee … [Read more…]

When Contemplating Conference Growth, Think Next Audiences Which Includes Next Gen

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet … [Read more…]

Four Ways To Attract NextGen Conference Participants

Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve Recently, I was involved in … [Read more…]

Do Millennials Prefer Virtual Meetings? No! Face To Face Matters! [Infographic]

Conventional wisdom says that millennials prefer virtual and digital meetings over face to face ones. According to this infographic, compiled by CT Business Travel and NeoMam Studios, a digital design studio 78% of Gen Xers & 80% of millennials say they actually prefer in-person communication with their colleagues. 87% of all professionals believe that face-to-face … [Read more…]

Strategies To Create Conferences That Angry Millennials Love To Attend

Millennials are angry, vocal and hungry for social change says Nancy Lublin, CEO of dosomething.org and Umair Haque, director of Havas Media Labs in a September 2013 Fast Company article You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re … [Read more…]

Follow These Tips To Engage Millennials In Your Conference Experience

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. The report illustrates that the next generation is passionate about people not hierarchies, institutions, organizations … [Read more…]

Today’s Youth Are On A Quest For Authenticity And Community

Imagine the following conversation. Eeeeghads! Our organization will fade away in 10-15 years if we don’t start reaching a younger generation. Our membership is mostly Baby Boomers. Most will retire in 15 years. We’re not sure if they will retain membership with us or not. We’ve got to attract more GenX and Millennials. What do … [Read more…]

Conference Curiosity Didn’t Kill The Proverbial Cat. It Awakened The Attendee

Imagine a conference where every attendee was learning, a world where what the attendee wondered was more interesting than what the expert presenter knew, and curiosity counted for more than certain knowledge. (With nods to a quote from The Cluetrain Manifesto.) I don’t know about you. I certainly want to attend a conference where what … [Read more…]

Think Left, Right, Low & High: Think Differently About Attracting Gen X & Y To Your Next Event

CEIR Report Power Of Exhibitions In 21st Century Review Part II Read part I. Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss Theodore Gisele, aka Dr. Seuss, had a great idea about thinking. Think differently. Now apply Dr. Seuss’ … [Read more…]