Sponsorship Needs to Be More Than Banners and Clings December 17, 2019 by Dave Lutz Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , banners, booths, clings, emotional connection, exhibits, sponsorship
