Sponsorship Needs to Be More Than Banners and Clings December 17, 2019 by Dave Lutz Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , banners, booths, clings, emotional connection, exhibits, sponsorship
Beguile Potential Conference Attendees June 11, 2015 by Dave Lutz Want to spike your conference registration? Try an emotional call to action. It captivates fence sitters and potential first timers. The only reason anyone does anything is to change the way they feel, says Tony Robbins. With the right emotional call to action, you can help potential attendees begin to experience those feelings right now. … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendance Acquisition, attendance marketing, emotional connection, marketing, neuromarketing, neuroscience
Feeding Our Need For Community And Connection August 1, 2014 by Sarah Michel We’re living in a time where we’ve never been more connected with others than we are now. Yet most of us feel pretty disconnected from our personal and professional networks. Why? Because we were not hardwired for digital connection. We are wired for face-to-face connections. Maslow Had It Wrong: Connection Is A Primary Need You’ve … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , community, connections, connexity, emotional connection
Conference Growth Is Connected To Unique Attendee Experiences June 25, 2014 by Jeff Hurt If you want to grow your conference, you need to annually create a unique conference experience. You also need to create an emotional bond with your registrants. We have to remember that our registrants are people too. And your conference experience should help them solve the issues that are keeping them up at night. Our … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, attendee growth, conference experience, conferences, emotional connection
How To Create An Entirely Unique, Clangorously New Conference Experience June 9, 2014 by Jeff Hurt The conference market is saturated with commoditized information-driven attendee experiences. Most conferences are nothing more than status-quo, average, predictable information overloaded experiences. They reek of sameness. After you’ve attended a conference for the first time, it loses its freshness and excitement. It feels too familiar. Focus On Creating The Attendee’s Experience So how can a … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, conference best practices, conference experience, conferences, emotional connection
From Strangers To Friends: Bridging Attendee Loneliness With Conference Community April 1, 2014 by Jeff Hurt Everybody needs to know Somebody who cares. Just a friendly face You can trust to be there. Are you afraid to be known And not be a stranger? Everyone’s connected but no one is connecting The human element has long been missing Tell me, have you seen it? Have you seen it? Alone by Armin … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , conference best practices, conferences, connections, connexity, emotional connection
Using Emotional Targeting In Your Event Marketing Materials November 23, 2011 by Jeff Hurt Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But are … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, emotional connection, event marketing, market segmentation, meeting planning best practices
Mapping The Emotional Highs And Lows Of Your Event August 12, 2010 by Jeff Hurt Do you as an event or conference organizer plan scream machine roller coaster event experiences? Or ho-hum, obligatory amusement park train rides? What do your attendees want in their conference experience? Do you even know what they want? Do your attendees want a plain vanilla, flat-line experience? Or do they want something unforgettable with unexpected … [Read more…] Filed Under: Experience Design Tagged With: , emotional connection, emotional experience
Roller Coaster Scream Machines, Ho-Hum Train Rides And Event Experiences August 11, 2010 by Jeff Hurt Your palms sweat. Your heart races. Adrenalin pulses through your veins. The closer you get to the main entrance, the more your body is on high alert. Part of you wants to run away as fast as possible. Part of you wants to stay and conquer. Finally, it’s your turn. You sit in the small … [Read more…] Filed Under: Event Planning Tagged With: , conferences, Education & Adult Learning, emotional connection, emotional experience, event experience
