Four Personalization Strategies Conferences And Associations Can Adopt From Education September 19, 2017 by Jeff Hurt Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. They are not the same thing. Fact: Conference planners and association leaders are easily persuaded by the puffery of conference personalization. Those that want to pursue personalization need to be … [Read more…] Filed Under: Experience Design Tagged With: , adult education, behaviorial data, competency-based progression, conference education, conference personalization, configuation, flexible learning environment, learner profiles, learning journeys, mass personalization, personal learning journeys, personalization, personalized conference expereinces, personalized conference experience, personalized learning
A Cautionary Word From Research About Personalization August 3, 2017 by Jeff Hurt Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not … [Read more…] Filed Under: Event Planning Tagged With: , adult education, behaviorial data, conference education, conference personalization, configuation, deep learning, mass personalization, personalization, personalized learning, technology
Configurable and Personalized Conference Experiences June 14, 2017 by Dave Lutz The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can … [Read more…] Filed Under: Experience Design Tagged With: , behaviorial data, configuation, mass personalization, technology
