Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not show up in organization data systems. We are much more than recorded data when it comes to personalization! Data and … [Read more...]
Configurable and Personalized Conference Experiences
The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can order a tailor-made shirt to fit their body measurements perfectly in the style, fabric and color of their choice. Configurable — The customer can make … [Read more...]
The Future Of Learning And Technology 2020: Preparing For Change
The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning will undergo fundamental change as it responds to global, social, political, technological and of … [Read more...]
Association Virtual Event Strategy Benchmarking
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their future. Now we’re seeing a trend emerging with scheduled replays. But do any of us know what’s working best or what the future holds? We Need More Data Luckily, our friends over at Tagoras are going to … [Read more...]
The Isaac Advantage
Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the wrong “partner” - or possibly for the wrong employer. During a consulting gig a few years ago, I learned about an AV guy named Isaac. Isaac was so good that one association would follow … [Read more...]
Is Your Association Taking Advantage Of The Three Stages Of Social Commerce
I suspect that your association has taken advantage of eCommerce. It's probably how all of your organization's online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user contributions to assist in the online buying and selling of products and services. ~ Wikipedia Yahoo was the … [Read more...]
If You Really Understood Digital Disruption You Would Be Shaking In Your Boots
Business professionals drop the word disruption in conversations today as often as they discuss the stock market. And the word digital is part of our normal vernacular. Put the two words together, digital disruption, and it adds up to much more than the sum of its parts says Forrester Researcher Dr. James McQuivey. He says that if you really understood digital disruption, it would totally terrify you. Three Sources Of Digital Power According to McQuivey, three sources of digital power … [Read more...]
Wireless Technology Is Changing Our Lives [Infographic]
To better understand attitudes about mass mobility, TIME, in cooperation with Qualcomm, surveyed 4,700 people online and 300 by phone in eight countries, from June 29 to July 28. Here are some of the findings. Read more. Click infographic to view a larger image. What strikes you the most from this infographic? How has wireless technology changed your work? … [Read more...]
