A Cautionary Word From Research About Personalization August 3, 2017 by Jeff Hurt Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not … [Read more…] Filed Under: Event Planning Tagged With: , adult education, behaviorial data, conference education, conference personalization, configuation, deep learning, mass personalization, personalization, personalized learning, technology
Configurable and Personalized Conference Experiences June 14, 2017 by Dave Lutz The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can … [Read more…] Filed Under: Experience Design Tagged With: , behaviorial data, configuation, mass personalization, technology
The Future Of Learning And Technology 2020: Preparing For Change December 17, 2014 by Jeff Hurt The education landscape of 2020 will be characterized by the blurring of boundaries. Learning anywhere and anytime will be commonplace in many different ways based on the ubiquitous and innovative use of technology. Our organizations face a duality of change—conceptual and technological—regarding the practices of education and learning. The practices of teaching, presenting and learning … [Read more…] Filed Under: Conference Education Tagged With: , adult learning, association future, brain science education, digital media and learning, metacognition, neuroscience, technology
Association Virtual Event Strategy Benchmarking August 20, 2014 by Dave Lutz Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Bueller Virtual event strategies are evolving fast too! First, many tried to monetize them (instead of viewing them as a campaign). Next, quite a few associations embraced hybrid as their future. Now we’re seeing … [Read more…] Filed Under: Ramblings Tagged With: , adult learning, Education & Adult Learning, technology, virtual attendee
The Isaac Advantage June 11, 2014 by Dave Lutz Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, meeting planning best practices, technology, tradeshow
Is Your Association Taking Advantage Of The Three Stages Of Social Commerce February 26, 2013 by Jeff Hurt I suspect that your association has taken advantage of eCommerce. It’s probably how all of your organization’s online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user … [Read more…] Filed Under: Ramblings Tagged With: , digital technology, sCommerce, Social Media, social networking, technology
If You Really Understood Digital Disruption You Would Be Shaking In Your Boots November 13, 2012 by Jeff Hurt Business professionals drop the word disruption in conversations today as often as they discuss the stock market. And the word digital is part of our normal vernacular. Put the two words together, digital disruption, and it adds up to much more than the sum of its parts says Forrester Researcher Dr. James McQuivey. He says … [Read more…] Filed Under: Event Technology Tagged With: , disruptive forces, disruptive innovation, disruptive technologies, disruptors, technology
Wireless Technology Is Changing Our Lives [Infographic] August 17, 2012 by Jeff Hurt To better understand attitudes about mass mobility, TIME, in cooperation with Qualcomm, surveyed 4,700 people online and 300 by phone in eight countries, from June 29 to July 28. Here are some of the findings. Read more. Click infographic to view a larger image. What strikes you the most from this infographic? How has … [Read more…] Filed Under: Event Technology Tagged With: , digital distribution, mobile, mobile devices, tablets, technology
Tablet Adoption At Work [Infographic] February 2, 2012 by Jeff Hurt Laptop, netbook or tablet? How do you choose which device to buy and use? Take a look at this infographic which shows the rise of tablet adoption at work. Want more information? Visit Tablet At Work Blog. If you had to buy a new device today, would you buy a PC, laptop, netbook or device … [Read more…] Filed Under: Event Technology Tagged With: , mobile, mobile devices, tablets, technology
Top Ten 2012 Strategic Technology Trends October 26, 2011 by Jeff Hurt These top ten strategic technology trends will affect your organization in 2012. Will you be prepared to take advantage of them? Gartner’s analysts presented these trends at the October 2011 Symposium/ITxpo. They suggest that organization leaders should consider this list now in their strategic planning process. Defining Strategic Technology What is strategic technology? According to … [Read more…] Filed Under: Event Technology Tagged With: , association trends, mobile, nonprofit trends, technology, trends
