Rebalancing Conference Vertigo By Starting With Design-Less Strategies April 17, 2015 by Jeff Hurt Leaping to action without a solid comprehension of your conference target market and their needs causes all sorts of mayhem. Some conference organizers and their planning team members don’t even realize they are in the eye of a storm. That mayhem is their blind spot. Planning a conference without a deep understanding of what makes … [Read more…] Filed Under: Experience Design Tagged With: , conference design empathy, conference organizer, conference planning, conference planning team, constrained collaboration, culture of learning, customer empathy, empathy, learning organization, meeting planner, meeting professional, strategic empathy, strategy
Constrained Collaboration Can Derail Conference Improvement April 16, 2015 by Jeff Hurt Collaboration – it’s one of the buzzwords of business today. Collaboration is when people work together to achieve a goal. Multiple individuals from different departments work together to accomplish a task or project. Evan Rosen in his book The Culture of Collaboration says “[Collaboration is] working together to create value while sharing virtual and physical … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference planning, conference planning team, constrained collaboration, culture of learning, learning organization, meeting planner, meeting professional, strategy
Pivoting Away From Past Procedures To New Conference Horizon Returns April 15, 2015 by Jeff Hurt Your current conference planning and improvement procedures have its roots in industrial revolution models. We are still designing our conference in the exact same way that companies designed their manufacturing production process, to paraphrase Dave Gray author of The Connected Company. We are trying to imitate the industrial age to make our conference networking, programming … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference planning, conference planning team, culture of learning, learning organization, meeting planner, meeting professional, strategy
Helping Smart Planning Teams Learn So That Their Conferences Prosper April 7, 2015 by Jeff Hurt As conference organizers aspire to succeed in tougher and progressively more complex environments, they’ve got to resolve one basic and major quandary: Success today depends upon learning. We can’t continue to do what we’ve always done and expect different results. We’ve got to learn new ways “to conference,” so to speak. Success today depends upon … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference planning, conference planning team, culture of learning, learning organization, meeting planner, meeting professional, strategy
Why You Need to Adopt a Sharing Economy to Keep your Conference Relevant August 18, 2014 by Dave Lutz It’s smart. It’s social. It’s green. It’s a movement towards a sharing economy. And the direction your next-gen attendee is headed. Collaborative consumption is about shared access to products and services. Sharing goods and services is considered smart, social, green, and aligns with the values of your next-generation conference participants. Time magazine has identified it … [Read more…] Filed Under: Experience Design Tagged With: , Collaborative Consumption, conference best practices, conference planning, meeting planning, Sharing
Yes, Your Conference is a Brand August 5, 2014 by Wendy Holliday Yes, your conference is a brand. So start treating it like one! The Words Annual Meeting Are Out! If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members. But … [Read more…] Filed Under: Attendance Marketing Tagged With: , branding, conference planning, conference tag line, expo, marketing
