Six Steps To Develop A LTR Plan With Your Conference Participants October 1, 2010 by Jeff Hurt As you shift from a focus of a short-term, one-night stand conference experience to a long term relationship (LTR) with potential and registered attendees, you need to plan things differently. A LTR view means you look at each year and think about how you can begin to develop, build and maintain a community experience all … [Read more…] Filed Under: Event Planning Tagged With: , conferences, loyalty, meeting, meeting planner
Are You Developing One Night Stands Or Long Term Relationships With Your Conference Attendees? September 30, 2010 by Jeff Hurt Seen recently in conference personal ads: Wanted – LTR* with conference registrants. Those desiring a STF* need not register. Looking for those that are interested in more than a casual relationship, where both of us have a commitment to each other’s success. Signed Conference Organizers *LTR – Long Term Relationship; STF – Short Term Fling … [Read more…] Filed Under: Event Planning Tagged With: , conferences, loyalty, meeting, meeting planner
Creating Meetings Fueled By Fiery Imaginations September 28, 2010 by Jeff Hurt Fires. They are powerful forces. Sometimes detrimental. Sometimes beneficial. Ultimately, fires are the visible, tangible effect of matter changing form. Fire is a chemical reaction. Just like fires, your meeting can serve as a visible, tangible effect of transformation. It can help people transform their professional lives, direction and goals. It can bring light to … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, meeting, meeting planner
Four Questions To Consider To Turn Boring Meetings Into Productive Ones September 27, 2010 by Jeff Hurt Ping. A pop-up reminder notice appears on my computer. I react with a sick-in-the-stomach-feeling and a sense of dread. It is time to attend that regularly scheduled meeting. I prepare myself for another wasted, boring, unproductive meeting. I feel like my hands are tied. It is another hour lost into the business black hole. You … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, meeting, meeting planner
Applying The Fisch Flip To Your Conference Model September 24, 2010 by Jeff Hurt Have you heard about the Fisch Flip or Flip-Thinking? Dan Pink wrote about Flip Thinking and how some people are reversing the usual sequence of things. Pink talks about Karl Fisch, a 20-year educator who has decided to flip the standard high-school math class. Fisch puts all of his lectures on YouTube and assigns them … [Read more…] Filed Under: Conference Education Tagged With: , conferences, delivery, Education & Adult Learning, meeting planner
Four Step Plan To Empower Your Event Attendees September 23, 2010 by Jeff Hurt “There’s a sucker born every minute,” is a famous phrase attributed to P.T. Barnum. Yet in today’s information driven society, we don’t stay suckers for very long. Today, empowered attendees, connected to the information economy, affect your conferences and events. Four Technologies That Empower Your Conference Attendees In the book Empowered, Josh Bernoff and Ted … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, influencers, Social Media, social networking
Why Your Event Marketing Strategy Needs To Include WOM And Individuals September 22, 2010 by Jeff Hurt Traditional marketing broadcasts messages to the masses via print, radio and TV. Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience. Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, Social Media
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources September 21, 2010 by Jeff Hurt This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…] Filed Under: Social Media Tagged With: , backchannel, conferences, engagement, event technology, Social Media, twitter, twitter for beginners, Twitter for events, Web 2.0
Twitter For Events: Eye-Opening Data From Ten 2010 Events September 20, 2010 by Jeff Hurt Social media is, at its most basic sense, a shift in how people discover, read and share news, information and content. It is a fusion of sociology and technology transforming monologues (one to many) and dialogues (one to one) into polylogues (many to many). Paraphrase, Brian Solis. How are conference participants using social media to … [Read more…] Filed Under: Social Media Tagged With: , conferences, event, event technology, Social Media, twitter, Twitter for events
A Twitter Conference Primer: Part 2 – Marketing And Engagement September 17, 2010 by Jeff Hurt You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…] Filed Under: Attendance Marketing Tagged With: , backchannel, conferences, engagement, Social Media, twitter, Twitter for events, Web 2.
