In the past two weeks, I've done three live streamed presentations. It's more work than a traditional presentation. With a few tweaks to my traditional face to face presentation, everyone benefits. The rewards of the extra work are worth it! Presenting To Three Audiences At Once The challenge when presenting for a hybrid event is juggling three audiences. The face to face audience in the room. The remote audience following the live stream online, sometimes within a hybrid or virtual … [Read more...]
A Step By Step Process To Use Text To Screen During Events
Does technology change today's audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global audience texted me. Increasing Audience Engagement With Text2Screen How did I achieve that? We were using TuffTxt. I wanted the audience to try it and play with it. Their … [Read more...]
The Conference Backchannel: Bonus Or Bomb?
When I say Twitter backchannel, what's your first reaction? Seriously, what's the first thing that you think? Huh? What's that? OMG, that's a way to destroy the speaker's presentation! We can't do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone to see? We can't trust people to do the right thing with a backchannel. People should not be looking at their smart phone, mobile device or laptop during a … [Read more...]
A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources
This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 - Preparing For The Event A Twitter Conference Primer: Part 2 - Marketing And Engagement You've set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. Is there still more to do? Yes. Now it's time to think seriously about your onsite Twitter engagement. 9 Steps To Use Twitter For Onsite Engagement and Follow-Up. 1. … [Read more...]
A Twitter Conference Primer: Part 2 – Marketing And Engagement
You've decided to jump into the world of social technologies and use Twitter for your event. You've done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. Use same hashtag for Flickr. 6. Included participants' Twitter name on their name badges. So what's next? Now it's time to think seriously about your Twitter engagement … [Read more...]
A Twitter Conference Primer: Part 1 – Preparing For The Event
It's like the sound of fingernails scraping on a chalkboard. It's unpleasant. And annoying. It similar to a primate's warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That's exactly how I feel when I hear meeting professionals say the following sentence: "My attendees are not using Twitter or social media so I don't need to be concerned about it." A-r-g-h-h-h! Just hold me down … [Read more...]
Go Hybrid: A Live Streaming Cheat Sheet
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. You've convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated any fears about the virtual experience cannibalizing your face-to-face revenue. You’ve researched how other companies have used hybrid events successfully to serve their members and … [Read more...]
Flip The [Twitter] Bird: The COPA Agreement
It's time to flip the bird for your next conference or event. Not literally. Figuratively. It's time to flip the little blue Twitter bird for your next conference by creating a COPA Agreement. An Agreement between the Conference Organizer, Presenter and Attendee (COPA). Many conference organizers wrestle with the idea of projecting the Twitter stream on the screen behind or beside the presenter during general sessions. This is not a post about why you should or shouldn't encourage the … [Read more...]
