This post is my contribution to the free eBook, Social Media For Events 2010: 7 Event Experts Weigh In On The Year Ahead compiled and created by Lara McCullouch-Carter. The Four Cs Of Conferences And Social Media Many novices and skeptics find social media confusing, much less trying to integrate social media with their events.  Why is this? First, novices and skeptics often focus exclusively on the social media tools. They think social media means playing with Facebook, LinkedIn and … [Read more...]