They’re voting with their feet. It’s a common phrase. And one that we as conference organizers should pay attention to. And let's not forget: after participants vote with their feet, they vote with their wallet. We often wonder if a topic or session is valid or valuable to our stakeholders. The answer is frequently painfully obvious—participants voted with their feet. Meaning that people are or are not supporting, registering, attending, etc. The audience has already given you their … [Read more...]
Sculpting Customer Feedback To Design Your Conference
The voice of the customer is always right. Or is it? When conference organizers look for ways to improve the attendees’ experience, they typically turn to their registrants for feedback. They turn to their customers to direct their investment decisions for conference improvements. Gaining Conference Attendee Intelligence Conference organizers use a variety of ways to collect customer feedback. Usually, they send an overall conference evaluation to all of their stakeholders. Some … [Read more...]
