Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a difficult skillset to master. Those meeting professionals that are adept at this core competency will discover … [Read more...]
Your Competitors Are Using Big Data To Improve Their Events [Infographic]
Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their own organizations. Here is an infographic they produced with some highlights from the full report. How does your tradeshow data collection compare to this infographic? What … [Read more...]
Sculpting Customer Feedback To Design Your Conference
The voice of the customer is always right. Or is it? When conference organizers look for ways to improve the attendees’ experience, they typically turn to their registrants for feedback. They turn to their customers to direct their investment decisions for conference improvements. Gaining Conference Attendee Intelligence Conference organizers use a variety of ways to collect customer feedback. Usually, they send an overall conference evaluation to all of their stakeholders. Some … [Read more...]
As A Conference Organizer Do You Have Delusional Data Hubris?
Do you believe that you currently collect all the necessary data from your meeting attendees? Are you convinced that you already have all of the important analytics regarding your conferences that you would ever need? Perhaps you are a conference organizer that thinks you have 100 percent of all the knowledge available to you through your current data collection to improve and guide your conferences. The Delusional Conference Organizer If you and your team believe that your data capture, … [Read more...]
Four Ways Data Mining Is Going To Change Associations
Fundamentally, the only competitive advantage one has is customer knowledge. ~ Thomas Karlaris, CEO, Barclays. CEOs are building and investing in analytic muscle more than any other functional area. They want to connect with their customers as individuals and get to know them better. According to a 2012 IBM study of face to face interviews with more than 1,700 CEOs in 64 countries, 73% of CEOs are making substantial investments to draw more meaningful customer insights from available … [Read more...]
