The Right Rewarding Student Strategy For Your Conference January 11, 2019 by Dave Lutz Many associations struggle with the right strategy for involving students in their organization and events. Some attract students to join and participate in the organization’s programs and services while still in college. They offer significant membership and registration discounts as well as ample presentation opportunities. They usually have a “get them while they’re young” and … [Read more…] Filed Under: Business Model Tagged With: , conference student strategy, customer loyalty, early-career professionals, get them while they're young, job hopping, loyalty, measuring student conversion, membership student strategy, mid-career practitioner, put the kids in the show
Making The Common Conference Uncommon July 27, 2018 by Jeff Hurt Who wants to attend a common, ordinary, ho-hum, everyday, I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. Customer loyalty is the cornerstone for your event’s success. And your customer loyalty … [Read more…] Filed Under: Event Planning Tagged With: , common conference uncommon, conference customer loyalty, customer loyalty, designing conference experience, making your common conference uncommon
Dear Association Leader Who Defends And Champions Status Quo January 16, 2018 by Jeff Hurt Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s … [Read more…] Filed Under: Experience Design Tagged With: , association leaders, change-agent, change-agent leader, customer loyalty, future-back mindset, present-forward mindset, status quo
