Tag: customer loyalty

The Right Rewarding Student Strategy For Your Conference

Many associations struggle with the right strategy for involving students in their organization and events. Some attract students to join and participate in the organization’s programs and services while still in college. They offer significant membership and registration discounts as well as ample presentation opportunities. They usually have a “get them while they’re young” and … [Read more…]

Making The Common Conference Uncommon

Who wants to attend a common, ordinary, ho-hum, everyday, I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. Customer loyalty is the cornerstone for your event’s success. And your customer loyalty … [Read more…]

Dear Association Leader Who Defends And Champions Status Quo

Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s … [Read more…]