Many associations struggle with the right strategy for involving students in their organization and events. Some attract students to join and participate in the organization’s programs and services while still in college. They offer significant membership and registration discounts as well as ample presentation opportunities. They usually have a “get them while they’re young” and “let’s put the kids in the show” mindset. They invest in these young professionals with the hope that doing so … [Read more...]
Making The Common Conference Uncommon
Who wants to attend a common, ordinary, ho-hum, everyday, I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year. Customer loyalty is the cornerstone for your event’s success. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences How many people will go out of … [Read more...]
Dear Association Leader Who Defends And Champions Status Quo
Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s success tomorrow…although the world continues to change. Pondering Things That Make You Go Hmmmm So ask yourself: Do I buy status quo … [Read more...]
