Our mantra is that we are here to help you. It is our goal to help You The meetings and association profession and The hospitality and association industries grow and progress. That’s why we rarely ask for your help. We want to be a benefit and provide value. Today is the exception and we hope … [Read more…]
Dear Association Executive: Education is in your mission statement, right? If not, it’s probably in your strategic plan. Isn’t it? (If not, it should be!) How Much? So let me ask you an important question: If education is in your mission or strategic plan, how much of your budget is dedicated to educating your members? … [Read more…]
It’s time for conference organizers to mix it up and do things differently. I am so bored with the traditional conference format: opening general session in theater setting, followed by breakouts in theater or rounds, followed by lunch, followed by breakouts in theater or rounds, followed by reception or party. Really? Is that the best … [Read more…]
Meeting professionals are long overdue to retire learning style myths in favor of evidenced-based education. (So are ASAE and the Convention Industry Council-CIC-which promotes unscientific learning styles in the CMP Handbook!) It’s time for conference organizers to bridge the gap between learning research and practice. It’s time to bring the research into the conference planning for … [Read more…]
Companies spent more than U.S. $125.88 billion in 2009 for training, including conference education. (ASTD 2010 State Of Industry Report) And less than 10% of what employees are taught sticks. (Influencer: The Power To Change Anything, VitalSmarts) That’s $113.29 billion dollars wasted, flushed down the toilet. What Really Matters The top two reasons people attend … [Read more…]
Relevant conference content should be the crack cocaine of conference attendees. It should create euphoria, an alertness and extreme craving for more. The right content for the right audience can create a pleasure rush. When relevant content is presented within applicable context, attendees’ brains get juiced. It creates the conference pleasure principle! Stroking The … [Read more…]
The greatest wonder in the world lies in a three-pound mass of cells, with 1,000 trillion connections and the consistency of oatmeal, located in our skulls. The human brain. It controls your annual meeting. It controls your planning. It controls your attendees’ onsite actions. It has more impact on your planning and onsite implementation than … [Read more…]
What d’ya know? Not enough. We can never know enough in the modern workplace. At least, that’s how I feel. Lifetime Learning A Path To Success Good education serves as the foundation for productive work. Lifetime learning offers a well-marked path to success. It’s up to us to follow it. On average, Americans spend just … [Read more…]
Presentations are a way to move information from my head into your actions. If I do it right, I give my ideas handles, so that you can run with what I’ve started and make it your own. ~ Chris Brogan Do you design your conference content so that it has handles? Have you ever even … [Read more…]
Myth: Our minds are like sponges that just soak up information which creates learning. Many of us grew up believing that myth. We believed that we could sit in a lecture and the speaker’s information would magically transfer to our brains. We thought we could automatically recall everything the teacher said. Without studying, our test … [Read more…]
