A Journey Down Conference Street February 6, 2015 by Jeff Hurt So go downtown Things will be great when you’re downtown No finer place for sure, downtown Everything’s waiting for you* *Downtown as sung by Petula Clark. Take A Mental Stroll It’s time to take a nostalgic journey downtown on Conference Street. Visualize yourself walking down a traditional city lane. Both sides are lined with the … [Read more…] Filed Under: Event Planning Tagged With: , conference experience, emotional experience, event experience, meeting experience, user experience design
Our Screwed Up Thinking About Creating Conference Experiences January 28, 2015 by Jeff Hurt As conference organizers, we need to learn about the power of experience. Well, we already know about experiences. We have them all the time. We’ve had experiences with our families and friends. We’ve had experiences with work. We’ve had school experiences. We’ve had experiences with institutions and organizations. We’ve had vacation experiences. Terrible, Horrible, No … [Read more…] Filed Under: Event Planning Tagged With: , conference experience, emotional experience, event experience, meeting experience, user experience design
Attendee Experience The Next Frontier For Differentiation September 4, 2014 by Jeff Hurt Most conference experiences are very similar. They have similar schedules, receptions, general sessions, breakouts, exhibit halls, lecture-style education offerings, quality and price. They all look and feel alike. Too many conferences are on the verge of commoditization. One of the conference’s main offering—delivery of information disguised as education—is so widely available and mutually interchangeable with … [Read more…] Filed Under: Experience Design Tagged With: , attendee experience, conference best practices, conference experience, emotional experience, event experience, experience economy
Conference Organizers Should Be Great CEOs: Chief Experience Officers! September 16, 2013 by Jeff Hurt What do conference organizers really do? They organize all the aspects of the conference experience. I believe that title—conference organizer–doesn’t serve us anymore. It doesn’t convey the right information as putting together logistics is like putting together quilt pieces without any plan. It’s just stitching pieces together and crossing your fingers that it will result … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference experience, conferences, event experience, Innovation, meeting planner, meeting professionals
Some Conferences Are Like Bad Funerals April 1, 2013 by Jeff Hurt Many annual meetings are like funerals of the past. Quiet, stoic, painfully long, full of tradition, and extremely passive. It’s hard to tell who really died as the audience is just as lifeless as the deceased. Sometimes these traditional conferences have doses of fear and damnation trying to scare people into doing something they don’t … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, connexity, EPIC conferences, event experience, participatory conferences
Why Conference General Sessions Should Be More Like The Olympics August 15, 2012 by Jeff Hurt The 2012 London Olympics were an interesting diversion from U.S. politics, the scorching heat and a questionable economy. They captivated our attention as we rooted for our countries, the underdog and individuals that had overcome great odds. Even when an athlete from another part of the world broke some amazing record, we united with our … [Read more…] Filed Under: Conference Education Tagged With: , conferences, emotional experience, event experience, general sessions, meeting experience, meeting professionals
Exceeding Conference Attendee Expectations July 5, 2012 by Jeff Hurt What would it take for your conference attendees to call your annual meeting the greatest event on the Earth? Animal acts? High wire tightrope acrobatics? Clowns? Three rings of ongoing entertainment? A live band? It’s challenging to keep annual meetings fresh and exciting while maintaining integrity. Yet it’s very easy to duplicate last year’s event … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, emotional experience, event experience, loyalty, meeting planning best practices, meeting professionals, wow experience
Improving Conference Attendee Experiences March 19, 2012 by Jeff Hurt Experiences are better when conferences are built around people. The conference experience greatly improves for all stakeholders when they are built around people and their relationships. Traditional Conference Experience The traditional conference is built around logistics and content. The majority of the conference organizer’s time is spent selecting and scheduling speakers. Organizers choose speakers based … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, engagement, event experience, meeting planner, meeting professional, network, social networking
Going Viral: Be The Real Thing July 29, 2011 by Jeff Hurt I took my friends to one of my favorite weekend haunts, Kirin Court, a Chinese dim sum experience in far North Dallas. On weekends they offer a special buffet-type affair from 10 am – 10 pm. The Sunday wait time is usually at least an hour. The lines are long even though the restaurant seats … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conferences, event experience, meeting best practices, meeting experience, meeting planning best practices
Roller Coaster Scream Machines, Ho-Hum Train Rides And Event Experiences August 11, 2010 by Jeff Hurt Your palms sweat. Your heart races. Adrenalin pulses through your veins. The closer you get to the main entrance, the more your body is on high alert. Part of you wants to run away as fast as possible. Part of you wants to stay and conquer. Finally, it’s your turn. You sit in the small … [Read more…] Filed Under: Event Planning Tagged With: , conferences, Education & Adult Learning, emotional connection, emotional experience, event experience
